Dylan Cato joins Callye Keen of End Hype to talk about creating viral products, building a brand people trust and the value of selling security. Dylan is the co-founder and COO of Altor Locks, which creates the safe series locks. The world's first and only trailer coupler lock built to defeat power tools.

Podcast Interview

Featuring Dylan Cato, COO of Altor Locks.

How do you translate attention into customers into a growing business?

Dylan Cato joins Callye Keen to talk about creating viral products, building a brand people trust and the value of selling security. Dylan is the co-founder and COO of Altor Locks, which creates the safe series locks. The world's first and only trailer coupler lock built to defeat power tools.

Altor's early stage product, a lightweight high-security lock, hit the market and they quickly realized there was a problem in the market that all other lock manufacturers had failed to solve. As their original product was becoming popular Altor learned that thieves were using power tools to cut through locks to steal high-end bicycles. 

Cycle enthusiasts were desperate to have their problem solved. Dylan knew they had the ability to solve the problem after completing some market research.  The product concept designed was the introduction of the Safe Series Locks. The locks combine the world's best materials, technology, and innovative design to create unique products and build a brand people trust.

They took their first Safe Series lock to Bicycling magazine, where a gear editor set out to cut through it. It took him over an hour with an angle grinder, which he had to change the blade 6 times, and he had to stop to charge the grinder. For context, you can cut through an average bike lock with an angle grinder in 20 seconds.